Microsoft to unveil AI devices and features ahead of developer conference.
Microsoft to unveil new Surface devices with Qualcomm chips, enhancing AI capabilities, a day before its annual developer conference.
Microsoft is set to announce various hardware and software products related to consumer devices on Monday at an event on its Redmond, Washington campus. Among the anticipated announcements are a new version of the Surface Pro tablet and Surface Laptop, featuring Qualcomm chips based on Arm Holdings' architecture.
While Intel's processors have long dominated the personal computer market, Qualcomm and other manufacturers of low-power Arm components are striving to compete in the Windows PC arena.
The Qualcomm Snapdragon X Elite chips come with a neural processing unit designed to enhance AI-focused applications, such as Microsoft's Copilot software. The product event, taking place a day before Microsoft’s annual developer conference, is open to journalists and industry analysts attending in person, though it will not be live-streamed.
Microsoft aims to solidify its early lead in developing AI tools that consumers find valuable. Its collaboration with ChatGPT creator OpenAI has helped it outpace Alphabet, as other tech giants vie for dominance in the emerging AI sector.
Recently, OpenAI and Google showcased competing AI technologies capable of real-time voice response and interruption, features that have been challenging for AI voice assistants. Google also introduced several generative AI enhancements to its search engine.
The PC industry has faced growing competition from Apple, which, after transitioning from Intel to custom Arm-based chips, has endowed its Mac computers with superior battery life and performance.
Since 2016, Microsoft has partnered with Qualcomm to transition the Windows operating system to Arm-based chips. Qualcomm's exclusivity on Microsoft Windows devices ends this year, and other chip designers, such as Nvidia, are working on their own Arm-based PC chips, according to previous reports from Reuters.