Dunki's digital rights secured by Jio Cinema for a significant sum.
Dunki's digital rights secured by Jio Cinema for a significant sum.
Shah Rukh Khan has become a hot topic in the entertainment world, thanks to his recent blockbuster film, "Jawan." The movie has been a massive success and continues to dominate conversations. "Jawan" has shattered records and is on track to surpass the 1000 crore rupees mark at the box office. The excitement surrounding "Jawan" shows no signs of waning. Following the phenomenal success of the film, Shah Rukh Khan's fans are eagerly anticipating his upcoming project, "Dunki."
According to reports, the digital rights for Shah Rukh Khan's upcoming film "Dunki" have been acquired by Jio Cinema for a substantial amount of Rs 155 crores, dispelling previous speculations that Netflix might secure the rights. This acquisition by Jio Cinema indicates the growing competition among streaming platforms for exclusive content from top Bollywood stars like Shah Rukh Khan. Fans can now look forward to enjoying "Dunki" on the Jio Cinema platform once it's released.
According to reports from Indian Express, the digital and satellite rights for "Dunki" have been sold for an impressive sum of Rs 230 crores. The film, produced by Rajkumar Hirani, Gauri Khan, and Jyoti Deshpande, seems to be generating significant interest and investment in digital and satellite distribution rights. This suggests high expectations for the film's performance and anticipation among audiences to watch Shah Rukh Khan and Taapsee Pannu in this upcoming Christmas release. Shah Rukh Khan will be essaying the role of a Punjabi individual who encounters the challenges of immigration in the film "Dunki." Besides Shah Rukh Khan and Taapsee Pannu, the film will also feature Vicky Kaushal. During a previous press conference for "Jawan," Shah Rukh Khan mentioned the release dates of his recent films, stating, "On January 26, we started with 'Pathaan,' brought 'Jawan' on Janmashtami, and now, the new year is approaching, it's Christmas, and that's when I will bring 'Dunki.' I believe in national integration; besides, whenever my film releases, it's like Eid."
This indicates that Shah Rukh Khan is not only treating his fans with diverse and entertaining films but also scheduling their releases on special occasions.