तनावपूर्ण संबंधों के बीच मालदीव पर्यटन निकाय कई भारतीय शहरों में रोड शो करेगा

Maldivian tourism body to hold roadshow in multiple Indian cities amid strained ties

Amid strained diplomatic relations between India and Maldives, a prominent Maldivian tourism organization has announced plans to conduct an extensive roadshow across key Indian cities. The initiative aims to revitalize the declining travel and tourism cooperation between the two nations. The Maldives Association of Travel Agents and Tour Operators (MATATO), after meeting with Indian High Commissioner Munu Mahawar in Male, expressed its intention to strengthen collaboration with the Indian High Commission in the Maldives. Additionally, they plan to organize influencer and media familiarization trips to rejuvenate the tourism sector, which has recently experienced a significant downturn.

MATATO, quoted by a local media outlet, revealed their plans to launch comprehensive roadshows in major Indian cities and facilitate trips for influencers and media personnel to the Maldives in the coming months. Recognizing India as a crucial tourist market, MATATO aims to engage with prominent travel associations and industry stakeholders in India to promote the Maldives as a premier travel destination.

The Maldivian tourism ministry has reported a notable decrease in the number of Indian tourists visiting the country. This decline follows a backlash against the Maldives after three officials made derogatory remarks about Indian Prime Minister Narendra Modi during his visit to the Lakshadweep Islands on January 6. The incident sparked widespread outrage, prompting calls from notable figures across various sectors in India to prioritize visiting Lakshadweep over the Maldives.

According to statistics from the Maldives' Ministry of Tourism, the number of Indian tourists visiting the country has significantly reduced. As of April 10, only 37,417 Indian tourists had visited the Maldives this year. China, with 71,995 visitors, remained the top source of tourism, followed by the United Kingdom, Russia, Italy, and Germany.

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