European Union Questions TikTok on New App That Pays Users for Watching
The European Union is questioning TikTok about its new app that compensates users for watching content, raising regulatory concerns.
European Union regulators have announced their intent to gather information from TikTok regarding a new app introduced on the video-sharing platform, which compensates users for watching videos. The European Commission disclosed that it has dispatched a "request for information" concerning the TikTok Lite app, which has quietly made its debut in France and Spain.
Specifically, the commission is keen to ascertain details regarding the risk assessment conducted by TikTok prior to the deployment of the app within the European Union. TikTok Lite's release has prompted scrutiny due to concerns surrounding compliance with regulatory frameworks.
TikTok responded to the commission's inquiry, stating, "We have already been in direct contact with the Commission regarding this product and will respond to the request for information," indicating their willingness to cooperate.
The scrutiny surrounding TikTok Lite aligns with the regulatory framework established by the Digital Services Act, enacted last year to enhance accountability and transparency across social media platforms. The legislation empowers the European Commission, serving as the executive arm of the 27-nation bloc, as the principal authority responsible for enforcing digital regulations.
TikTok Lite, as advertised on its app store listing, promises users the opportunity to "earn great rewards." The app, which made its debut this month in France and Spain, offers a pared-down version of the main TikTok app, lacking features such as ecommerce and livestreaming.
The commission's inquiry underscores the growing emphasis on regulatory compliance within the digital landscape, particularly concerning platforms that wield significant influence over user engagement and content consumption. By soliciting information from TikTok, the commission seeks to ensure that the introduction of TikTok Lite aligns with established regulatory standards, fostering a transparent and accountable digital environment for users within the European Union.
Overall, the scrutiny surrounding TikTok Lite underscores the evolving regulatory landscape governing digital platforms, highlighting the imperative for compliance and accountability in the deployment of new applications and services.
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