Amazon Prime Ads on Movies and TV Shows Will Begin in Late January(US)

Starting from next month, Amazon Prime Video users should expect to encounter ads during movies and TV shows, as announced in an email sent to U.S. members. Amazon has set January 29 as the commencement date for this change, following the initial announcement made in September. Prime members wishing to maintain an ad-free viewing experience will be required to pay an additional $2.99.

In addition to the United States, Amazon plans to introduce advertisements to its Prime service in the United Kingdom and other European countries, as well as Canada, Mexico, and Australia in the coming year. This move aligns with the approach taken by other major streaming services like Netflix and Disney, adopting a dual model that allows them to generate revenue from ads while offering subscribers the choice to opt out by paying a higher fee.

Amazon emphasized in the email that it intends to have "meaningfully fewer ads" compared to traditional TV and other streaming providers. The inclusion of ads is framed as a strategy to continue investing in compelling content and sustain increased investments over an extended period, according to the tech giant. The announcement concludes with a copyright notice from The Associated Press, emphasizing the protected nature of the provided information.

अमेज़न प्राइम पर फिल्मों और टीवी शों पर विज्ञापन जल्दी होंगे, जनवरी में.